Midy Aponte
Midy Aponte is an entrepreneur and owner of The Sánchez Ricardo Agency, a nonpartisan consulting firm in Washington, D.C. that provides non-profits and the private sector with strategic counsel on social media, corporate communications, public affairs and multicultural communications.
She founded Sánchez Ricardo in 2009 with the belief that we have entered an era where aggressive, high-level communications must be married with bottom-up social involvement in order to raise awareness, spark genuine interest and generate action from target audiences. As a bicultural communications strategist with 11 years in the industry, Midy is a sought after expert in conceptualizing and executing social media campaigns, coalition-building efforts and program development.
Prior to founding The Sánchez Ricardo Agency, Midy served as a Vice President at the Walker Marchant Group (WMG), an issues management firm in Washington D.C., where she executed multi-faceted campaigns that included media relations and crisis management for Fortune 500 clients.
Before joining WMG, Midy managed media relations strategies for the American Legacy Foundation's award-winning smoking cessation campaigns and initiatives. Her position at Legacy was an extension of her work for PR agency GolinHarris, where she designed social marketing movements to create issue awareness and engage young adults to become advocates for social change. While there, she collaborated with more than a dozen state health departments on their youth empowerment anti-tobacco campaigns.
A first generation Cuban American, Midy graduated from Florida International University’s School of Journalism and Mass Communications. Midy is currently a consultant with Xpresso PR, a Mascola//Group Company, and serves on the board of the YWCA National Capital. She is also a member of the Hispanic Lobbyists Association, the National Press Club and the National Association of Hispanic Journalists. She lives in Washington D.C.
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